I am a UX/UI designer and UI developer (HTML/CSS/JS) with experience in developing responsive sites.
Sites that I make from scratch are gaining 100 points in Google PageSpeed Insights test for Mobile and Desktop versions of the site.
A little later, already at the university, having experience and a small portfolio of projects for friends, I began to purposefully increase the skills of the web designer and usability specialist. I was reading books by well-known authors: Jakob Nielsen and Steve Krug. In this way, I determined my future profession and sent a resume for web designer jobs.
In 2007, I took a job at OWOX as a technical web designer to help the art director with routine tasks. I was quickly learning and expanded my knowledge of Photoshop.
After a few months, our company urgently needed an HTML coder. Since I had relevant experience, I assumed these responsibilities.
I developed websites with support for Internet Explorer 6.0, Opera and Mozilla Firefox browsers, while there was no Google Chrome browser yet.
For the next five years in the company, I have been dealing with all questions on HTML/CSS. During this time, I gained a wealth of experience in the «related profession» of the HTML coder and web designer, having worked on almost 40 projects in a team (manager, designer and HTML coder, front-end developer).
My main responsibilities were: designing the internal pages of the site, writing HTML/CSS code and integrating it into Smarty-templates.
When our team of HTML coders increased, I became a team leader and was monitoring the quality of task execution and training colleagues.
In 2012, before I began to fully engage in tasks on Rozetka.ua, for a short time I was working as a usability specialist in other projects. I developed prototypes of sites and applications, conducted usability audits of various projects (from single-page sites and landing pages to online stores and banking sites), had speeches at the conferences and conducted master classes for clients. I created a usability checklist for auditing websites and evaluating user experience on them.
And since 2013 the online store Rozetka.ua has become my main project. I designed the site pages, developed prototypes of new functionality (some prototypes even went through actual user testing).
I updated the design of iOS apps for the iPhone and iPad. And after its release in the AppStore, the conversion of orders in the application received a positive growth vector.
We have been preparing a completely new website design for rozetka.ua for about a year and launched it in 2015. I managed to take part in this large-scale redesign both as a designer and as an HTML/CSS coder.
I sincerely believe that only a very friendly and cohesive team (managers, designers, front-end developers, and testers) can successfully cope with such complex and voluminous business tasks. And, in my opinion, our Rozetka Team is a team in which each person is completely dedicated to the project. I consider my work in this team an invaluable experience, which has a very positive impact on my work on other projects.
In 2015, I created a design for a new version of the mobile site m.rozetka.ua.After its launch, we noted an increased conversion rate of orders not only on the mobile version of the site but also on the desktop version too. This is due to the fact that users more often choose products to buy on mobile platforms, and order on the main site from desktops. By creating a single design and functionality in these two versions of the site (at least authorization and synchronization products in the cart between different devices), we managed to achieve a significant increase in conversion.
My last major task for Rozetka’s client was to redesign the product page. Here I had to solve a problem that had appeared as a result of the development of the project. If until 2014, electronics was the main product category at rozetka.ua, then after the crisis, the range of goods increased several times. Therefore, I had to create a universal product page design that would fit products with different content volumes and from completely different categories (for example, «Clothing and Shoes» and «Electronics», «Alcoholic Beverages» and «Jewelry», etc.)
And one more thing has been added to this requirement — in the future the site should become adaptive for all screens (from mobile to desktop). Therefore, the new design should be the foundation for a further redesign of the project.
As a result of painstaking work and dozens of agreements with the client, in 2018 we released a new product page. And our new design immediately showed a significant increase in conversion on the site during A/B testing. Our client was very pleased with this result and asked as soon as possible to roll out a new design for 100% of users.
In 2017, I moved to the position of product designer OWOX BI. This is a product for internet marketers and analysts.
Here I am engaged in the creation and development of the design system (I use Sketch + Craft + InVision, I create animations in Principle App). I work closely in a team with front-end developers to achieve a more efficient and high-quality result.
Since 2007, OWOX has been holding a conference on e-commerce in Ukraine (Ecommerce.ua). I have repeatedly taken part in it, even was the moderator of the section and conducted usability testing of the online store (watch on Youtube).
Also, my colleagues and I don’t miss any design events in Ukraine. We visit them to share experiences and monitor changes in the industry.
I have not attended conferences in Europe or the USA yet. But in Ukraine I was at the speeches of Alan Cooper (at KRUPA, 2018; watch on Youtube), Vitaly Friedman from Smashingmagazine.com (also at KRUPA, 2018; watch on Youtube), Utkarsh Seth UX Researcher from Google (at a business breakfast , Kiev, 2016), Arne Van Kauter from Hello Monday (at the Drag-n-Drop UI-conference, Kiev, 2018; watch on Youtube), Sherin Eltobdzhi from Zappos.com (at the Business of online stores, 2013).
In everyday life I am a very sociable and cheerful guy. And also a caring husband and father of a little boy 👶
In my free time, I work on my own projects, because I cannot sit back when I see that something can be improved in this world 😃
I really like to analyze the behavior of people, watching how they perform some of their life tasks (for example, choosing a new smartphone). I think about what I can design to make this process easier and more convenient. Sometimes I get so involved in the implementation of my ideas that as a result, I create a new website 😂
In my opinion, this experience is very useful for the professional growth of a product designer. Due to the fact that the product designer needs to take a balance between the «creative flight of thoughts and ideas» and the fact that programmers and engineers can quickly realize (at least for MVP). And he must pay respect to user needs and goals while using the product.
And also work on my «home» projects very often helps me to find more effective solutions in my work tasks on Rozetka and OWOX BI projects.
In 2008, I launched my first side project Allnokia.in.ua. This is a catalog of Nokia phones and smartphones. And it was completely built on static HTML files, and in 2014 it received an updated responsive design and bootstrap layout. Any activity on this project ended in 2015 when Nokia phones went out of a sale.
During the project, I was engaged not only in design support and development of the front-end but also in SEO-promotion of the site in Google and Yandex search results. I picked up key queries for which visitors had to find the site, and I wrote articles for these keywords.
In addition, I wrote news on the site about Nokia and announcements of new phones. For each news, I drew a funny picture to increase the number of clicks from social networks (Facebook, Twitter, VKontakte).
And in 2005, I received a letter of recommendation from Nokia and a diploma on the completion of a training program on effective communications.
In 2015, after finishing work on Allnokia, I decided to create a new website and make it much bigger. So, now we have Vedroid.com — this is a catalog of smartphones, tablets, and smartwatches based on the Android OS.
The launch of the project took place at the end of 2017. I added 1,500 products with photos and descriptions to the catalog. All the content for the site I collected and wrote myself (it took almost one year). Creating such a big project is a very interesting task for me, which has become a real manifestation of patience, perseverance, and self-organization in order to achieve this goal.
Optimization of all resources on the site (HTML/CSS/JS code, jpeg images, SVG-sprite for icons) and mobile-first interface design, allowed to get the highest marks in Google Page Speed Insights. 99 points out of 100 (1 point was removed due to the use of the Google Analytics script, which is located on the server without caching). The page loading speed is Fast (0.9s FCP / 1s DCL).
If you also like to structure any information about something as I do, then you will like my lists:
- archive projects I worked on at OWOX;
- my publications;
- events I have attended since 2007.
Past projects 🗄️
For all of this projects I did HTML/CSS code and integration to PHP Smarty Templates. At the same time, I was a Team Lead of HTML/CSS-team.
List of past projects from 2007 to 2012 years:
- United Transport Company
- Fidobank.ua (UX audit)
- Repka.ua (UX audit)
- Piluli.ru (UX audit)
- Thermosoft.com (UX audit and landing page design)
- OWOX blog. Article «HTML5 for online stores».
- OWOX blog. Article «Tips by Jacob Nielsen for mobile versions of the site».
- OWOX blog. Video of user testing conducted at the conference «Business of online stores 2012».
- OWOX blog. The article «Conference UX Ukraine 2011 — attendance report».
- OWOX blog. Article «Unpleasant surprise in WebKit browsers».
Participation in Events 🚀
- KRUPA 2018 — Design Conference.
- Drag’N’Drop Conference in Kyiv.
- Dnipro Design Conference.
- KRUPA 2017 — Design Conference.
- Business breakfast with Utkarsh Seth, Head of UX Research | Google — September, 2016.
- Lecture by Ludwig Bystronovsky, Design of a Designer, February 2014.
- Conference OWOX «Business online stores 2014».
- Lecture by Ludwig Bystronovsky «Design +1», December 2014.
- OWOX Analyze 2013.
- iForum 2013.
- Conference OWOX «Business online stores 2013».
- D-Camp Spring in Zaporozhye.
- Conference OWOX «Business online stores 2012».
- iForum 2012.
- Conference UX Ukraine 2011 in Kiev.
- User Experience Russia 2011 conference in Moscow.
- Master class by Oleg Pashchenko (art director of Lebedev Studio).
- Yandex.Subbotnik on the development of interfaces in Kiev.
- UX Camp Dnepr 2011.
- Oleg Mokhov’s master class, «HTML/CSS coding at Yandex company, how it is prepared and what it is eaten with.»
- Workshop from Smartme «Design and HTML code of large projects.»
- Master class Yandex in Dnepropetrovsk.
- Conference OWOX «Business online stores 2011».
- Master class by Ilya Mikhailov (art director at Art. Lebedev Studio).
- «The business of online stores and online services 2009».
- «The business of online stores and online services 2008».
- 3-day courses of Artem Gorbunov «User Interface and Information Presentation» in Kiev.