Artem Fenoha

UX/UI Designer & UI Coder

Summary of Skills

I am a UX/UI designer and a UI developer with 11 years of experience. Of these, 5 years successfully worked on improving conversion rate in the most popular Ukrainian online store (average 75 million visitors per month). Actually what I did: as a designer I took part in the complete redesign the desktop version of the site, created a new design of the iOS application and developed a completely new mobile version of the site. Also I conduct UX audits for E-commerce projects and banking sites. Now I work as a product designer at OWOX BI.

In free time I am crafting side projects: from prototypes and design concepts to developing HTML/CSS/JS code for site. And my particular attention is paid to the page loading speed in the Google PageSpeed Insights test. As a result my new project ( scored 99/100 points for mobile and desktop versions of the site.


  • 2017-08 — present

    Product Designer at OWOX BI

    • UX audit of current functionality and project design.
    • User surveys, analysis of visitor sessions.
    • Creating of information architecture of the project and navigation.
    • Redesign of the project based on Google Material Guidelines.
    • Creating library of design styles (Sketch + Craft + InVision).
    • Creating interface animations (Principle for mac).
  • 2012-10 — 2017-08

    Almost 5 years

    UX/UI Designer + UI Developer for

    OWOX / is ukrainian #1 online store / TOP-10 most visited sites of Ukraine
    • Global redesign of the desktop version of
    • Developed a new design for the mobile version of the site The conversion rate has increased on both the desktop version and the mobile version.
    • The redesign of the application for iPhone and iPad has increased the number of installations of the application and the conversion of completed orders.
    • New product page design, which significantly increased the conversion rate in orders.
    • Design emails.
    • Development of clickable prototypes in Axure. Conducted usability testing of new user scenarios.
    • HTML/CSS coding and integration this code in Smarty-templates.
  • 2012-06 — 2012-10

    4 month

    UX Researcher

    • Development of usability checklist for online stores.
    • Carry out UX-consulting with usability testing for client projects.
    • Holding client seminars and workshops.
  • 2007-06 — 2012-06

    5 years

    HTML/CSS-Coder + Team Lead

    • HTML/CSS coding of more than 40 projects (with Internet Explorer 6 browser support) and code integration into Smarty templates.
    • Conducting interviews, training colleagues and review code.
    • Team work with managers and developers, aimed at the effective achievement of results in each project.

Side Projects

These projects I do in my free time. I carefully consider and implement each idea.

  • 2015 — present

    Catalog of smartphones, tablets and smartwatches on Android OS
    • Create an information hierarchy and site navigation.
    • Mobile-first responsive design created in Sketch.
    • Use static site generator Jekyll (with Liquid templates) and Google SpreadSheet for DataBase (more than 1 500 products).
    • Frontend Build: Gulp and NPM modules.
    • HTML 5 (Semantic code included Rich Snippet markup) and CSS (Sass with Susy and Post CSS).
    • Pure JavaScript (without JQuery or other JS frameworks).
    • SVG-sprite and image optimization for Jpeg.
    • Minify all resources and using non-blocking render CSS and JS for improving page load time.
    • Content: write articles, news and products overviews.
    • Web Performance rate: 99 points according to Google PageSpeed Insights (1 point was not given because of the Google Analytics script).
  • 2008 — 2015

    7 years

    Catalog of NOKIA smartphones and phones
    • Create an information hierarchy and site navigation.
    • Responsive design.
    • Static site with Bootstrap HTML structure.
    • Integration JQuery and plugins.
    • Write content: news and articles.


  • 2004-09 — 2009-06

    5 years

    University Degree by Specialist (Master) of Physics Science

    Oles Honchar Dnipro National University, Ukraine
    • Specialization after the third year of study: Computer Physics.
    • Diploma: Development of a web application for distance learning and knowledge control on the example of a course in general physics.

Hard Skills

Understanding of human-centered mobile design principles.

Experience with responsive mobile-first design and Ecommerce UX.

Creating information architecture diagrams, wireframes, prototypes, and screen flows.

    • Sketch+Craft+InVision
    • Figma
    • Adobe Photoshop
    • Axure
    • Balsamic
    • Principle For Mac
    • Photoshop
  • Web Technologies
    • HTML 5
    • CSS (SASS, PostCSS)
    • Pure JavaScript/JQuery (basic)
    • Gulp and NPM modules
    • Static Site Generators: Jekyll and Mozilla Nunjucks

Soft Skills

Team-player mindset, able to be independent and collaborative on multiple projects.

Have extensive experience working with Software Developers and Engineers.

Proactive, meticulous, organized and detail-oriented.

Always open to receiving feedback and constructive criticism.


  • English — Intermediate level.
  • Ukrainian — my native.
  • Russian — fluently.


  • August 2007

    Certificate of completion of the three-day practical course «User Interface and Information Presentation» in Kiev from Artem Gorbunov.

  • June 2005

    A letter of recommendation from Nokia and a diploma confirming the completion of a training program on effective communications.

Interests and hobbies

I love to be in new cities and countries. I like to learn something new around me. Hobbies: fishing.

Now I devote all my free time to my family — my wife and little son.